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Who We Are: Hayley Trentacosta

Communications Lead
Hayley Trentacosta

“Meaningful, engaging communication is key to creating change. When we share knowledge, exchange ideas, weave thoughtful stories, and design for the good of all, we can make a real difference in our communities.”

 

About Hayley Trentacosta

(She/Her/Hers)

Hayley is the Region 14 Comprehensive Center’s Communications Lead. She drives content development and crafts visual experiences that elevate and amplify the important work of our Center and our states. Through thoughtful collaboration and user-centered, inclusive design, Hayley uncovers stories and brings them to life in impactful, resonating ways that support our mission of improving outcomes for all students.

With over a decade of experience in communications, design, and creative project management, Hayley balances the big picture with the details to deliver creative, innovative solutions. She has built and refined a flexible stakeholder-informed communications strategy that ensures a high level of consistency and quality.

 

Career Highlights

  • As the Communications Lead at the Region 14 Comprehensive Center, Hayley led a digital transformation project with our partners at Mighty Citizen. Through this work, Hayley created a robust, adaptable content calendar and provided essential creative support to carry-out a comprehensive website redesign to broaden the reach and impact of the Center and our clients’ important work.
  • Hayley mentors communications interns and oversees the work of communications specialists in the Education Studies Practice at Westat. She uses a co-creation model to discover projects that add the most value to their career goals
  • Active member of the Communication and Dissemination Work Group for the Comprehensive Center Network program and the Communications Coordinator for Westat’s Technical Assistance Community of Practice
  • Before joining Westat, Hayley was a design manager for a well-known professional photography lab under the umbrella of a national multimedia corporation. She created a robust communications and marketing plan, led all creative marketing, product development, event engagement and planning, and oversaw junior marketing staff and production designers.

 

 

Areas of Expertise

  • Creative Project Management

  • Process Improvement

  • Strategic Communications

  • Content Creation and Management

  • Graphic Design

  • Human-Centered Design

  • Brand Management

Education

  • B.A., International Studies, Texas State University

Connect with Hayley Trentacosta