Written messaging is the most critical approach for achieving coherence, consistency, and resonance. It ensures our audiences are hearing the same thing across all our staff, materials, and touchpoints. It is especially critical that the language we use to communicate about our programs and key initiatives is clear, accessible, and consistent. Inconsistency and misunderstanding limit our audience’s ability to engage with us successfully, which ultimately dilutes the reach and impact of our work.
Across all forms of communication, the audience is everything, especially when it comes to messaging. As you develop program messaging, always keep your audience in mind above all other considerations.
The purpose of this toolkit, created by the Region 14 Comprehensive Center, is to help education leaders craft written language that conveys their work clearly, effectively, and in a way that resonates with their intended audiences—otherwise known as messaging.
This Program Messaging Toolkit was developed to complement the Communications Strategy Rapid Planning Process and the Elevator Pitch Framework.